User Experience Consulting


Mary Moran, M.s., COO

Mary has a Masters degree from UW-Madison. She spent the first ten years of her career as a Speech-Language Pathologist where she developed and oversaw the speech and language program at an inpatient treatment facility for the State of Wisconsin.  Mary has partnered with the University of Wisconsin Small Business Development Center and now handles the strategic planning, financial management, and daily operations for Balanced Experience.

In her free time, Mary is an avid distance runner and artist.

Our clients

Jeff Horvath, Ph.D., CEO

Jeff has a Masters degree in Computer Science and a Ph.D. in Educational Psychology.  He’s spent the past twenty years helping clients with their UX needs.  He helps clients understand their users, design and validate great accessible software and products, and build UX capabilities within their organizations.  Jeff has worked with clients from startups to Fortune 100 companies in healthcare, medical/pharma, manufacturing, banking & financial, retail, government, and a many other industries.

In his free time, Jeff is an election official, coaches youth football, and dabbles in home brewing.